Fashion label ONETEASPOON has been Australia’s denim zeitgeist for over 17 years. First conceived by founder and creative director Jamie Blakey when she was a young girl, the brand became an overnight success after her first collection launched in 2000. It soon became the go-to denim label for the insouciant IT crowd and since then ONETEASPOON has continued to reflect Jamie’s personal style and challenge fashion’s status quo with provocative new styles, an independent spirit and a taste for rebellion.
Distressed, frayed, faded and embellished details are a signature of the ONETEASPOON brand while the fit, feel and cut of classic menswear and womenswear is deconstructed and reinvented every season. ONETEASPOON denim goes beyond jeans too – think shirts, shorts, skirts, jackets, dresses and jumpsuits in classic colours, vintage washes and faded shades.
Expect fashion with attitude that lends a raw appeal to every look, from head to toe denim to nonchalantly styled outfits.