In 2001, emerging fashion label Sass & Bide presented their first collection at Mercedes Benz Fashion Week Australia. Since that pivotal moment, the brand \ has become an icon of the Australian fashion industry and created a cult following across international style meccas.

Drawing inspiration from culture, art and free-spirited women, Sass & Bide designs are an ode to originality and liberation. The brand is renowned for its creative use of texture and fabric, its alluring, uninhibited approach to embellishment and its playful take on prints.