Sass and Bide

In 2001, emerging fashion label Sass & Bide presented their first collection at Mercedes Benz Fashion Week Australia. Since that pivotal moment, the brand which was founded by best friends Sarah-Jane Clarke and Heidi Middleton has become an icon of the Australian fashion industry and created a cult following across international style meccas.

Sass & Bide ready-to-wear is designed for women with a bold sense of style, who explore their individuality through the clothes they dress themselves in. Today, the spirit of Sass & Bide lives on through the label’s Design Collective who create seasonal womenswear collections. Drawing inspiration from culture, art and free-spirited women, Sass & Bide designs are an ode to originality and liberation. The brand is renowned for its creative use of texture and fabric, its alluring, uninhibited approach to embellishment and its playful take on prints.